The performance of a candidate centrally relies on the media. Elections are the center piece of democracy. The difference between a genuine candidate and a wannabe seems to manifest better in debates and interviews. We all know it is all scripted, and can’t help but wonder, how scripts are applied for a vying candidate to win citizens. How then is the treatment of the media to candidates? How well do citizens comprehend the media and potential candidates so far?
It is all a matter of getting personal. Citizens do not understand stylized policy questions. The average voter understands personality better than foreign affairs or complex doctrines. After all, the ideas are vague, the promises at times laughable. However, citizens will understand a candidate from a personal level, with raw simple questions they would be curious to learn. How secular or religious is a candidate, for instance. How open are they on controversial issues? A candidate seems to have a positive image if he or she has a family. All the same, address issues citizens will want to hear about from the candidate’s point of view.
This is the bell ringer on what chances the candidate has on winning or losing. They are an interesting segment on presidential coverage. Opinion polls create an overall anxiety, especially towards the onset of elections. Most citizens have found themselves in the dilemma of a personal choice or heeding an opinion poll. The media should restrain giving the public much data on opinion polls. Highlights on the candidates fairing are enough. Numbers are too objective and confusing. Not everyone agrees on what a candidate says or does. So, we can safely say, opinion polls think for the citizens.
Aah. Debates. We all look forward to seeing the candidate one on one, but on television. This is another platform for a candidate to showcase, hyperbole and exaggeration. It’s all about creating a positive image. Facts are mistaken candidness. After all, the citizens are watching! However, the greatest positive images seem to offer the exact opposite once elected. It’s all about image. The news overly talking about a candidate alter the citizen’s stands. There is no evading “the perfect candidate news”
Proper coverage should draw the line between just uppercased news, highlights and played debates. News should be covered in both a strategic and objective manner. In such a way, the citizen should be able to make their personal choice come elections.